how I work
Brand Strategy
Before you market anything, know what you're saying and who you're saying it to.
Most companies jump straight to tactics... social posts, ad spend, website refreshes... without ever locking in the fundamentals. I start there. Who are you? Who are you for? What makes you worth choosing? We answer those questions first, then build everything else on solid ground.
This includes brand identity and positioning work, audience research and segmentation, competitive landscape analysis, messaging frameworks, and go-to-market strategy for new products, services, or launches.
Content & Creative
A great strategy needs a great story to carry it.
I've been creating content since before "content marketing" was a phrase anyone used. Video production, campaign development, digital strategy, creative direction... I've done it across industries and formats. The goal is always the same: make something that earns attention and drives action, not just fills a feed.
Whether you need a single campaign or an ongoing content strategy, I work hands-on from concept through execution.
And when the project calls for specialized talent... editors, designers, animators, developers... I bring in trusted collaborators from my network.
Network & Introductions
Sometimes the biggest unlock isn't a strategy. It's a connection.
People come to me for referrals constantly, and honestly, I love that. I've spent years cultivating relationships across industries... media, tech, finance, nonprofit, civic leadership... and I pay attention to who's doing great work.
When I see a fit, I make the introduction. No referral fee, no angle. Just a genuine belief that good people working together creates better outcomes for everyone.
If your business needs expertise I don't personally have, I'll tell you that up front and connect you with someone who does. That's not a gap in my services... it's one of the most valuable things I offer.
Fractional Strategic Leadership
A strategic partner on speed dial, without the full-time overhead.
A lot of the companies I work with are past the startup phase but aren't big enough to justify a full-time Chief Marketing Officer or VP of Strategy. They need experienced leadership they can lean on regularly... someone who knows their business, thinks about the big picture, and can move between strategy and execution without missing a beat.
That's the role I play. I embed with your team on a retainer basis, attend the meetings that matter, and bring the strategic perspective that keeps everything moving in the right direction.